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Times Square's Palace Theatre overhaul includes outdoor stage and 'ball drop' suites

6sqft
January 2, 2020
A mixed-use development project hopes to bring even more bright lights and theatrics to Times Square. A team of developers, led by L&L Holding Company, will provide the ultimate New Year’s Eve experience at its new luxury hotel, part of the plan to transform the historic Palace Theatre into TSX Broadway.

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How I Stopped Worrying and Learned to Like Times Square

Gothamist
November 22, 2019
TSX Broadway is the biggest missile in the current arms race, a veritable casino minus the gambling, about to shoot up amid a “retail apocalypse.” Other craven Instagram-ready projects include the Design Pavilion’s now-annual installations in the pedestrian mall between 45th and 46th Street, another layer of color.

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Developers Ramp-Up Demolition For New Times Square Hotel

Globest
November 21, 2019
The demolition includes a technique that requires hardening the existing 29-year-old building’s elevator shafts to create debris chutes to allow for easy removal of the structure.

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The Future of 5G Technology in Times Square and the TSX Broadway Experience

Yahoo! News
November 20, 2019
Bloomberg's Viviana Hurtado spoke with L&L Holding Co. Chief Executive Officer David Levinson about the future of 5G technology being used in Times Square.

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TSX Broadway Building Ready to Transform Times Square

Bloomberg
November 20, 2019
On Monday, demolition of the DoubleTree hotel in Times Square began in order to make room for TSX Broadway--a luxury hotel, with 75,000 square feet of luxury retail space, a permanent outdoor stage, and huge outdoor advertising space.

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Times Square has a plan to transform the most trafficked corner in the Western Hemisphere

Bussiness Insider
July 12, 2019
We talked with David Orowitz — managing director of L&L Holdings, the company behind TSX Broadway — about his vision for the retail space.

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Think Tank: The Future of Retail Comes to Life in Times Square

WWD
June 3, 2019
David Levinson, Chairman and CEO of L&L Holding Company, describes how retail in Times Square is evolving.

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Visit Times Square? These Projects Want You to Experience it

NYTIMES
May 14, 2019
TSX Broadway, a $2.5 billion mixed-use renovation of a tower in Times Square, is expected to be completed in 2022.

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1568 Broadway Begins Billboard Removal Ahead of Structural Demolition, In Times Square

NY YIMBY
May 11, 2019
TSX Broadway will preserve the 106-year-old Palace Theatre by raising it three stories up from the ground floor, making way for retail space.

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Hotels' Experiential Journey

Real Estate Forum
May 1, 2019
TSX Broadway is a mixed-use development that will be erected in the hear of New York City's Times Square.

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Hotel Focus: Hotels' Experiential Journey

GlobeSt
April 25, 2019
Scheduled to open in 2021, its location at 1568 Broadway is arguably the best in the country.

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How B'Ways's Famed Palace Theatre Will Rise to New Heights

NY1
March 29, 2019
Now the landmarked theater is moving, but not to a new location. It's being lifted up and the 46 story DoubleTree Hotel above it is coming down.

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Times Square is About to Get a New 46-story Tower That is Basically a Giant LED Billboard on One Side

CNBC
March 18, 2019
TSX Broadway, as it is known, will be a “branded beacon,” 46 floors of retail, entertainment and accommodation.

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Mirae Asset Funds US $375m for Reconstruction Project at Times Square

Bloomberg
January 28, 2019

Mirae Asset Daewoo has extended financing for fixed-income securities worth US$375 million to fund TSX Broadway.

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L&L,Maefield and Fortress' TSX Broadway is Fully Capitalized

nyrej
January 8, 2019

Maefield Development and Fortress Investment Group, their 46-story, $2.5 billion Times Square tower is fully capitalized, with construction expected to start in January.

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New Outdoor Performance Venue Coming to Times Square

Contructionequipmentguide
January 7, 2019

TSX Broadway will bring a new outdoor performance venue to Times Square, enabling events that last for days without any interruption to the streets or pedestrian flow for the first time.

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TSX Hotel at 1568 Broadway Prepares For 2019 Demolition in Times Square

NYYIMBY
December 31, 2018

While the flashing marquee lights and LED billboards of 1568 Broadway continue to brighten the crossroads of the world, the light bulbs and digital screens will one day turn off as the building prepares for demolition.

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UBS Gets Ultra-High-Net-Worth and Family Office Clients to Invest in Times Square Tower

InvestmentNews
December 13, 2018

Construction on the 46-story tower at 1568 Broadway known as TSX Broadway is set to begin in January.

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UBS Corrals Mega-Rich Clients to Bet on Times Square Skyscraper

Bloomberg
December 13, 2018

A major Times Square development has secured more than $780 million in new equity, including about $400 million from UBS Group AG’s ultra-high-net-worth and family office clients.

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Plans revealed for $2.5B redevelopment of Times Square’s Palace Theatre

6sqft
September 24, 2018

The project intends to entice the titans of the 21st-century digital economy to an evolving Times Square.

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The $2.5B Plan To Build A Branding Behemoth In Times Square

Bisnow
September 24, 2018

A trio of developers has unveiled plans for a $2.5B development in the heart of Times Square in what they are describing as the “next frontier” of retail.

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L&L, Maefield and Fortress Reveal $2.5B Times Square Development

Globe St
September 21, 2018

A show-stopping hotel and retail complex plans to take center stage at 1568 Broadway.

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Huge retail and hotel project moves forward in Times Square

Crain’s New York
September 21, 2018

The $2.5 billion, 46-story development could attract internet-economy giants to the crossroads of the world.

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In Times Square, two historic theaters get ready for the spotlight once again

Curbed
September 19, 2018

Take a look at the redevelopment plans for the Times Square Theater, and the Palace Theater.

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Meet Times Square’s newest extravagance: 46 stories of maximalist retail on steroids

FastCompany
September 17, 2018

The TSX building will have a soaring LED-flecked tower and an open stage that hovers above the street below. It may also be the future of retail.

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Final Value of TSX to be $4.2B

Bisnow
June 7, 2018

Times Square hotel and retail development will be worth $4.2B once complete.

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City Council approves plans for TSX Broadway redevelopment

The Real Deal
June 28, 2018
$2.3B renovation includes three-story elevation of historic Palace Theatre.

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L&L Becomes Equity Partner in $2B Times Square Project

Globe St
August 4, 2017
L&L announced it has become an equity partner in the project that involves the restoration and elevation of the historic Palace Theatre, a new 700-room hotel as well as retail space.

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New Renderings of Times Square's $2 Billion Palace Theater Redevelopment

CityRealty
August 23, 2017
The pieces are falling into place for one of the most complicated repositionings of Manhattan property in some time.

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Developers prepare $2 billion redevelopment of 1568 Broadway in Times Square

NYCR
August 4, 2017
L&L Holding Company says that it has joined Maefield Development, Fortress Investment Group and the Nederlander Organization to undertake a $2 billion redevelopment of 1568 Broadway in Times Square.

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The Building

TSX Broadway is the first entire-building immersive experience in the heart of Times Square.

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A Theater, Elevated

An entertainment icon since 1913, the complete 1,700-seat rehabilitation will carefully restore its interiors and ensure the Palace Theater remains an entertainment destination for decades to come.

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Quick Facts

Times Square attracts a daily audience of more than 400,000 people. Performances easily draw more than 1 million viewers to the Square.

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