Times Square

Be at the Center of the World

Times Square is unlike any destination in the world; incomparable in global recognition, activity, diversity and reach, it draws 400,000 visitors every day and over 8 billion social media impressions a year.

80% of All New York City Tourists Visit Times Square

$0.22 of Every Tourist Dollar is Spent Here

Over 85,000 Pedestrians Enter the Area Between 7PM – 1AM

Visitors Spend an Average of 8 Minutes Examining Billboards

The Most Recognized Part of NYC

More than 400,000 Daily Visitors

127 Million Visitors Annually

1 Billion People Globally Watch the Annual Ball Drop

The Building

TSX Broadway is the first entire-building immersive experience in the heart of Times Square.

Quick Facts

Times Square attracts a daily audience of more than 400,000 people. Performances easily draw more than 1 million viewers to the Square.

A Theater, Elevated

An entertainment icon since 1913, the complete 1,700-seat rehabilitation will carefully restore its interiors and ensure the Palace Theater remains an entertainment destination for decades to come.